What is Email List Cleaning?

A clean email list plays a significant role in ensuring the success of email marketing. If the number of bounce rate goes very high and spam trap hits exceed the target set by ISPs, then it's quite likely your email messages are landing into the customers' spam folder.

Email list cleaning improves email deliverability by removing unnecessary (expired/fake email IDs, email ids with non exiting domain names), invalid or spammy email addresses from your list. Cleaning your email list actually increases your IP reputation and decreases bounce rate.